Bridgestone's New Balls (and Puck)

Goal: Bridgestone Tire launched a major new ad campaign during the 2012 NHL Winter Classic.  On their facebook page, they are showcasing a series of new advertisements, which started running during the lead up to the Super Bowl and were featured around their sponsorship of the halftime show.  The basic theme of these commercials is an exploration of using their “tire technology to 'revolutionize' the performance of sports through the introduction of new balls (and puck).”  The unintentional consequences from the technology will revolutionize sports as we know it.

Solution: We worked tirelessly with Bridgestone in transforming their tread designs into the different shapes and manufacturing them into regulation size promotional products for this launch to highlight their newest technologies.  As part of the promotional package, parsonsKellogg is producing and supplying the individual products, that being the football, basketball and puck.  These are being displayed at Bridgestone's locations across America, and at major sporting events like the NHL's Winter Classic, Super Bowl and other events like March Madness, the NCAA basketball tournament. Foam replica give away products are also being supplied and fulfilled by parsonsKellogg.

Result: This is an ongoing campaign with the outcome still pending.  You can see the commercials below or on Bridgestone's facebook page or at  www.Bridgestonetire.com. 

Commercials:

Citi Hispanic Soccer Promotion

Goal: To acquire new personal checking customers in the Hispanic demographic.

Solution: We ran a campaign around the 2010 World Cup that incentivized consumers to open or transfer new accounts with Citi. Customers received premiums including Official World Cup Soccer Jerseys, Branded Soccer Balls and Duffle Bags for switching to Citi.

Results: The campaign exceeded expectations by 1,000%. The original measure for a successful campaign called for 1500 new accounts and Citi acquired nearly 15,000.

Citi Lucites

Goal: To produce 125,000 Lucites displaying the Citi Mission Statement in 18 languages and distribute them to over 100 countries.

Solution: We produced the product offshore and using turnkey logistics, handled fulfillment directly out of China. We also oversaw QC onsite in the factories with our US Creative Staff.

Results: Citi saved over $10 per unit versus the domestic cost which resulted in a savings of over $1,200,000.  In addition, fulfillment facilitated out of  China accelerated the process by 90 days.

Time Inc

Goal: To create a custom online webstore for the sales, marketing and event staff at Time Inc. to purchase promotional and sports focused items.

Solution: We created and implemented a custom web-store, with a dedicated merchandise manager, which reflects the overall vision of Time Inc. brands.

Results: Time Inc. now has a turnkey online store for branded merchandise. Product ships within 24 hours and supports the efforts of their sales, marketing and event staff.

Mercedes-Benz

Goal: To conjoin with Nike Golf to create a highly perceived custom gift card program with products, website and packaging that mirror the quality of the MB brand. The bounce-back card should compel consumers to test drive MB vehicles and in turn, increase sales.

Solution: We created a custom e-commerce solution along with unique packaging. The packaging was manufactured offshore and the product was fulfilled domestically. The final package contained a sleeve of golf balls, $50 gift card and bounceback card valid for either a free hybrid golf club or golf bag with qualifying test drive.

Results: Mercedes was able to have a highly perceived giveaway that was versatile for tournaments, VIP events and more. It increased test drive activity and awareness of the Mercedes Brand.

Maui Jim/Corona

Goal: Crown Imports the importer of Corona Beer wished to set up a custom micro site to reward highly performing employees with their choice of Maui Jim sunglasses.

Solution: parsonsKellogg created a custom Micro Site with 12 pairs of Maui Jim sunglasses available for the end users to choose from.  pK handled all customer service, fulfillment and packaging. The site, as well as the gift cards, was complete with Corona branding.

Results: Crown Imports had a highly successful employee reward program. The Maui Jim reward incentive elevated production, and incentivize the sales force.