Maui Jim/Corona

Goal: Crown Imports the importer of Corona Beer wished to set up a custom micro site to reward highly performing employees with their choice of Maui Jim sunglasses.

Solution: parsonsKellogg created a custom Micro Site with 12 pairs of Maui Jim sunglasses available for the end users to choose from.  pK handled all customer service, fulfillment and packaging. The site, as well as the gift cards, was complete with Corona branding.

Results: Crown Imports had a highly successful employee reward program. The Maui Jim reward incentive elevated production, and incentivize the sales force.