Mercedes-Benz

Goal: To conjoin with Nike Golf to create a highly perceived custom gift card program with products, website and packaging that mirror the quality of the MB brand. The bounce-back card should compel consumers to test drive MB vehicles and in turn, increase sales.

Solution: We created a custom e-commerce solution along with unique packaging. The packaging was manufactured offshore and the product was fulfilled domestically. The final package contained a sleeve of golf balls, $50 gift card and bounceback card valid for either a free hybrid golf club or golf bag with qualifying test drive.

Results: Mercedes was able to have a highly perceived giveaway that was versatile for tournaments, VIP events and more. It increased test drive activity and awareness of the Mercedes Brand.