24 Hours in Nashville is Our Commitment to Carry On
A Yearly Gathering to Celebrate a Lasting Legacy.
Honoring the Past and Strengthening the Future
Old Friends, New Memories, and Deeper Connections.
24 Hours in Nashville began as a pact between old college buddies. After the passing of a dear friend of ParsonsKellogg president Tom Kellogg, the annual event became a meaningful way to honor his memory.
Each year, Vanderbilt alumni gather for a 24-hour reunion to celebrate, relive the good times, and make new memories—all in tribute to their friend, Mike Wiggins, and the legacy he left behind.
Strengthening bonds through shared experiences
The Inspiration Behind a Better Corporate Gifting Experience
How 24 Hours in Nashville Sparked the Creation of 24 on Tour.
24 Hours in Nashville began as a pact between old college buddies. After the passing of a dear friend of ParsonsKellogg president Tom Kellogg, the annual event became a meaningful way to honor his memory.
The camaraderie, community, and strengthened bonds ignited by 24 Hours in Nashville inspired Tom Kellogg to reimagine the approach to corporate events. Whether it’s a class reunion or a sales incentive meeting, every gathering should be meaningful.
Tom got to work creating 24 on Tour—the experiential gifting and events division of ParsonsKellogg—and the beginning of better corporate gifting.