Backyard Concept
1% for the Planet Partnership Spotlight
A Forward-Thinking Advocacy Firm Focused on the Outdoor Recreation Space
Tyler Ray is the founder of Backyard Concept (BYC), an outdoor advocacy firm working at the intersection of recreation, conservation, and community impact. Through its work with businesses, outdoor organizations, non-profits, and individuals, Backyard Concept helps build a more inclusive community environment that celebrate the outdoors while protecting the landscapes that make those experiences possible.
The PK team sat down with Tyler to learn how Backyard Concept is expanding access to backcountry recreation, strengthening regional partnerships, and creating long-term stewardship models that benefit both people and place.

Backyard Concept’s Impact by the Numbers
Through PK Health Gear’s 1% of Patagonia sales contribution, Backyard Concept’s clients, Granite Outdoor Alliance (GBA) and Granite Backcountry Alliance (GOA), have delivered measurable impact across the region:
30k
Hours Volunteer Work
55k
vertical feet of backcountry ski trails in the last 7 years
14
communities created through the backcountry ski glade network across New Hampshire and Western Maine
130
members in BYC’s outdoor industry business alliance in New Hampshire from cross-sector industries including manufacturing hospital, retail, and entertainment